Academy / Sourcing Terminology

Sourcing Terms,
explained.

International sourcing has its own language. Terms such as FOB, DDP, MOQ, MOV, UKCA, CE, REACH, FSC and GRS are used every day by factories, freight forwarders, testing houses and buyers.

The issue is that many buyers hear these terms, but do not fully understand what they include, what they exclude, or what risk sits behind them. Below, we explain 93+ of them — what each means, why it matters, and what buyers often get wrong.

Buying Terms

How a product is bought, how the factory structures its offer, and what minimum commercial commitment is required.

MOQMinimum Order Quantity

MOQ

The lowest quantity a factory will produce for a specific product, usually driven by raw-material minimums, machine set-up, packaging minimums and labour efficiency.

Why it matters

MOQ shapes which factories you can realistically buy from. A factory set up for 10,000-unit runs will price a 250-unit order badly or refuse it.

Common mistake

Treating MOQ as arbitrary. Most MOQs reflect real production economics.

Viaty tip

A low unit cost does not mean a low MOQ. If a product costs $0.10, the factory may need 10,000 units just to make the run commercially worthwhile.

MOVMinimum Order Value

MOV

The minimum total value a factory needs to make an order commercially worthwhile, regardless of the unit count.

Why it matters

MOV often beats MOQ in practice. A factory may quote a unit price you like and a 1,000-unit MOQ, but still need £5,000 minimum to take the order.

Common mistake

Focusing only on quantity and ignoring total order value.

Viaty tip

Always ask for MOV alongside MOQ. They are different commercial gates.

Unit Price

The price per individual item, usually quoted excluding tooling, freight, duty, VAT, packaging, testing and inspection.

Why it matters

A low unit price means very little until you understand what is included and what is not.

Common mistake

Comparing unit prices across factories without comparing buying term, shipping term, specification, packaging, compliance status and quality standard.

Viaty tip

Always convert quoted unit prices into landed cost before choosing a supplier.

Tooling Cost

A one-off cost for creating a mould, die, cutter, jig, embossing plate, injection mould or other custom production tool.

Why it matters

Tooling is often a significant up-front cost not visible in unit price quotations.

Common mistake

Assuming the sample price or unit price includes tooling.

Viaty tip

Clarify tooling cost, who owns the tool, how long it lasts, and whether future orders use the same tool free of charge.

Set-up Charge

A charge for preparing production — printing screens, embroidery files, engraving plates, artwork or machine set-up.

Why it matters

Set-up charges make small orders disproportionately expensive because the fixed cost is spread across few units.

Common mistake

Expecting the same unit price at 100 units as at 10,000 units.

Viaty tip

Small orders carry higher unit costs because set-up charges are amortised over fewer products.

Lead Time

The time required to produce and prepare goods for dispatch from the factory.

Why it matters

Lead time is not full delivery time. It usually starts after deposit, artwork approval, sample approval and material availability.

Common mistake

Reading "30 days" as 30 days from order placement.

Viaty tip

Always define when the clock starts and what the quoted lead time includes (production only vs production + sea freight + clearance).

Sample Lead Time

The time required to produce a pre-production, approval or custom sample.

Why it matters

Sampling can delay the entire project. Custom samples may need material sourcing, tooling, printing or hand finishing.

Common mistake

Expecting samples in a few days.

Viaty tip

Plan sample lead time as part of the project schedule, not as an afterthought.

Production Lead Time

The factory time required to produce a bulk order after all approvals are in place.

Why it matters

This is typically the longest single stage of an international sourcing project.

Common mistake

Mixing production lead time with sample lead time or with shipping time.

Viaty tip

Get production lead time in writing, with start-clock conditions.

Payment Terms

The agreed structure for paying the supplier — for example 30% deposit, 70% before shipment.

Why it matters

Payment terms are part of risk control. They align with production milestones and supplier credibility.

Common mistake

Assuming you can pay after delivery on first orders. Very uncommon with new suppliers.

Viaty tip

Pay later in the production cycle wherever possible. In sourcing, payment timing is your leverage.

Pro Forma Invoice

PI

A preliminary invoice from the supplier setting out specification, quantity, price, payment terms and shipping terms before the order is confirmed.

Why it matters

The pro forma invoice is the basis for the deposit payment and confirms what you have actually agreed.

Common mistake

Treating the PI casually and missing differences between the quotation and the PI.

Viaty tip

Read every line of the PI as if it is the contract — because in practice it often is.

Purchase Order

PO

A formal order document issued by the buyer to the supplier, referencing specification, quantity, price, terms and delivery.

Why it matters

A PO creates a clearer commercial trail than a verbal or email-only order.

Common mistake

Skipping the PO because the relationship feels informal.

Viaty tip

Issue a PO even for small orders; it protects both sides if something goes wrong.

Batch Production

Producing goods in defined batches rather than as a continuous run, often used to manage colours, sizes or material variations.

Why it matters

Different batches can vary in colour, finish or quality. Batch traceability matters when issues are discovered later.

Common mistake

Assuming all units across batches are identical.

Viaty tip

Always confirm batch identification on the packing list and the inspection report.

Tolerance

The acceptable range of variation in dimensions, weight, colour, finish or quantity.

Why it matters

Some variation is normal in mass production; what matters is what is acceptable to the buyer.

Common mistake

Not agreeing tolerance up front and being surprised by minor variations on arrival.

Viaty tip

Document tolerance in the technical specification and the QC checklist.

AQLAcceptable Quality Level

AQL

A statistical sampling standard used in quality inspections to decide pass/fail based on defects found in a sample of the order.

Why it matters

AQL defines what level of defects is acceptable. Most QC reports reference AQL 2.5 for major defects and AQL 4.0 for minor defects on consumer goods.

Common mistake

Assuming AQL is a single number rather than a defect-class table.

Viaty tip

Specify AQL in the inspection brief, not just "do a QC".

QCQuality Control

QC

The processes used to check that production meets the agreed specification, before, during and after manufacture.

Why it matters

QC built into the process is much cheaper than discovering defects after shipment.

Common mistake

Treating QC as a single final check rather than a series of stages.

Viaty tip

Plan QC as pre-production, during-production and pre-shipment stages — not just at the end.

Pre-Production Sample

PPS

A sample produced before bulk manufacturing begins, used to confirm specification, materials, colour, branding and packaging.

Why it matters

PPS is the last formal point at which the buyer can change specification without expensive consequences.

Common mistake

Approving a PPS without checking every technical detail.

Viaty tip

Approve samples technically, not emotionally. A signed approval record protects both sides.

Golden Sample

The signed-off reference sample that bulk production must match. Often retained by both buyer and factory.

Why it matters

The golden sample is the benchmark for QC inspection and any future disputes.

Common mistake

Not retaining a physical golden sample at the buyer end.

Viaty tip

Keep the golden sample sealed, labelled and dated. It is your evidence if the bulk order is wrong.

Bulk Production

The full production run of the order, following sample approval.

Why it matters

Bulk production may show variation from the sample. QC is what catches this before shipment.

Common mistake

Assuming bulk will exactly match the sample.

Viaty tip

Include during-production inspection on critical orders; do not rely on final inspection alone.

Carton Quantity

CTNQ

The number of units packed in a single export carton.

Why it matters

Carton quantity affects freight cost, picking and warehouse handling.

Common mistake

Not specifying carton quantity until packing is already done.

Viaty tip

Specify inner and master carton quantities in the PO; they affect freight quoting.

Inner Carton

A carton inside the master export carton, often used for retail-ready packaging or sub-quantities.

Why it matters

Inner cartons affect distribution and retail handling.

Common mistake

Ignoring inner carton structure when planning logistics.

Viaty tip

Confirm inner carton labelling matches your distribution requirements.

Master Carton

The outer export carton used for shipping. Carton dimensions and weight drive freight charging.

Why it matters

Master carton dimensions and weight matter for sea/air freight cube calculation and for warehouse handling.

Common mistake

Not asking for master carton dimensions until after the order ships.

Viaty tip

Get master carton dimensions in the PI; they materially affect landed cost.

Shipping & Delivery

Where responsibility transfers from seller to buyer, who pays for freight, who handles customs, and who carries the risk at each stage.

EXWEx Works

EXW

The seller makes goods available at the factory. The buyer arranges and pays for collection, export clearance, freight, import clearance, duties, taxes and final delivery.

Why it matters

EXW looks cheap because the supplier price excludes almost everything after production.

Common mistake

Reading EXW as "delivered price". It is the opposite.

Viaty tip

EXW places maximum responsibility on the buyer. Use only if you have a good freight forwarder.

FOBFree On Board

FOB

The supplier delivers the goods to the agreed port and loads them onto the vessel. From that point, responsibility transfers to the buyer.

Why it matters

FOB is one of the most common buying terms in international trade.

Common mistake

Reading FOB as "delivered to me". It means delivered to the export port, on board.

Viaty tip

FOB is useful when you have your own freight forwarder or want control of international shipping.

CIFCost, Insurance and Freight

CIF

The seller pays cost, insurance and freight to the destination port. The buyer remains responsible for import clearance, duties, taxes and onward delivery.

Why it matters

CIF gets the goods to the port, not to your warehouse.

Common mistake

Assuming CIF is door-to-door.

Viaty tip

Add port charges, clearance, duty, VAT and local delivery on top of the CIF price.

CFRCost and Freight

CFR

The seller pays freight to the destination port, but insurance is not included.

Why it matters

CFR can be cheaper than CIF but carries more risk for the buyer if insurance is not arranged separately.

Common mistake

Assuming insurance is automatically included.

Viaty tip

Always clarify who arranges and pays for cargo insurance.

CPTCarriage Paid To

CPT

The seller pays carriage to a named destination, but risk transfers to the buyer when the goods are handed to the first carrier.

Why it matters

CPT separates cost responsibility from risk responsibility; many buyers miss this.

Common mistake

Assuming the seller carries risk all the way to the named place.

Viaty tip

Confirm where risk transfers and arrange insurance from that point onwards.

CIPCarriage and Insurance Paid To

CIP

Like CPT but the seller also arranges insurance to the named destination.

Why it matters

CIP is closer to a delivered service but does not include duty or final delivery in most cases.

Common mistake

Reading CIP as fully landed and delivered.

Viaty tip

Confirm insurance scope and clarify duty/VAT responsibility.

DAPDelivered At Place

DAP

The seller arranges delivery to a named destination. The buyer is usually responsible for import duties, taxes and customs clearance.

Why it matters

DAP may feel like a delivered service, but the buyer can still face duty, VAT and clearance charges.

Common mistake

Assuming DAP includes duty and VAT.

Viaty tip

Clarify whether duty and VAT are included; usually they are not.

DPUDelivered at Place Unloaded

DPU

The seller delivers to a named place and is responsible for unloading. Duty and clearance usually remain the buyer's responsibility.

Why it matters

DPU replaces the older DAT term and shifts unloading responsibility to the seller.

Common mistake

Treating DPU as fully duty-paid.

Viaty tip

Confirm clearance and duty responsibility explicitly.

DDPDelivered Duty Paid

DDP

The seller is responsible for delivering the goods to the agreed destination including import duty, taxes and customs clearance.

Why it matters

DDP simplifies buying but the cost of duty, VAT, clearance, freight and risk is built into the price somewhere.

Common mistake

Forgetting that DDP still requires the buyer to confirm compliance, documentation and importer of record.

Viaty tip

DDP can simplify buying, but you still need clear paperwork and a defined importer of record.

DDUDelivered Duty Unpaid

DDU

An older trade term often used informally to mean goods are delivered without duties and taxes paid by the seller. Replaced by DAP in current Incoterms.

Why it matters

Many suppliers and buyers still use DDU casually, which creates confusion.

Common mistake

Assuming DDU is similar to DDP.

Viaty tip

If a supplier uses DDU, ask them to restate the term in current Incoterms (likely DAP).

IncotermsInternational Commercial Terms

A standardised set of trade terms published by the ICC defining cost, risk and responsibility allocation between buyer and seller in international trade.

Why it matters

Incoterms decide who pays what, who takes risk, and who handles customs at each stage.

Common mistake

Treating Incoterms as freight terms only — they are also risk and responsibility terms.

Viaty tip

Always quote the Incoterm version (e.g. "FOB Shenzhen, Incoterms 2020") to remove ambiguity.

Freight Forwarder

A company that arranges shipment of goods on behalf of the buyer or seller, often handling export clearance, freight booking, documentation and customs at the destination.

Why it matters

A good freight forwarder reduces risk, cost and admin in international shipping.

Common mistake

Letting the factory choose the forwarder by default.

Viaty tip

Have your own forwarder relationship; it gives you neutral advice and better rates.

Bill of Lading

BoL

A document issued by the carrier that acts as receipt for the goods, evidence of the contract of carriage and (when negotiable) a document of title.

Why it matters

The original BoL is often needed to release the goods at the destination port.

Common mistake

Underestimating the importance of original document handling.

Viaty tip

Use a telex release or sea waybill where appropriate to avoid original-document delays.

Air Waybill

AWB

A non-negotiable transport document issued by an air carrier acting as a receipt for the goods and evidence of the contract of carriage.

Why it matters

An AWB allows the carrier to release goods at the destination without the consignee needing the original document.

Common mistake

Treating AWB and BoL as interchangeable.

Viaty tip

AWBs are simpler than ocean BoLs but the consignee details on the AWB must be exactly right.

Commercial Invoice

The seller's invoice for the goods being shipped, used by customs to determine duty and VAT.

Why it matters

Commercial invoices declare the value used for import calculations.

Common mistake

Letting the supplier under-declare the invoice value to "save duty". This is illegal and risks the goods being seized.

Viaty tip

The commercial invoice must reflect the real transaction value.

Packing List

A document showing the contents, dimensions and weights of each carton in a shipment.

Why it matters

The packing list is used by customs and the warehouse to verify the shipment.

Common mistake

Accepting vague packing lists that do not match carton labelling.

Viaty tip

Cross-check carton labels against the packing list at receipt; mismatches indicate quality issues upstream.

HS CodeHarmonised System Code

HS

A standardised numerical code used to classify products for customs and duty purposes.

Why it matters

The HS code drives duty rate, VAT treatment, restrictions and required documentation.

Common mistake

Using a vague or wrong HS code, which can change duty rates and trigger customs holds.

Viaty tip

Confirm the HS code before quoting landed cost; a wrong code can swing duty by several percentage points.

Duty Rate

The percentage applied by customs to the value of imported goods to calculate import duty.

Why it matters

Duty rates vary by product type, origin and trade agreement.

Common mistake

Quoting CIF prices without including duty in landed cost.

Viaty tip

Always include duty in your landed-cost calculation, not as a separate surprise.

Import VATImport Value Added Tax

VAT charged on imported goods at the destination, typically calculated on CIF value plus duty.

Why it matters

Import VAT is recoverable for VAT-registered businesses, but it still affects cash flow.

Common mistake

Forgetting that VAT is calculated on top of duty, not just on the goods value.

Viaty tip

Confirm VAT treatment in advance, especially for low-value consignments and B2C imports.

Customs Clearance

The process of submitting documentation and paying any duty/VAT to release imported goods from customs.

Why it matters

Clearance delays can cause demurrage, storage and missed delivery dates.

Common mistake

Leaving clearance until the goods are already in port.

Viaty tip

Pre-clear paperwork before the vessel arrives; it reduces dwell time and storage charges.

Landed Cost

The total cost of getting the product into the buyer's possession ready for sale or use — including unit cost, packaging, freight, insurance, duty, VAT, clearance, inspection, local delivery and any rework.

Why it matters

Landed cost is the number that matters. Unit cost is only one part.

Common mistake

Comparing factories on unit cost without comparing landed cost.

Viaty tip

Build a landed-cost model for every supplier you compare. Move from unit-price thinking to landed-cost thinking.

Port Charges

Local fees levied at the origin or destination port — terminal handling, documentation, security, customs.

Why it matters

Port charges are often missed from initial freight quotes.

Common mistake

Assuming the freight quote includes all port-side fees.

Viaty tip

Ask for an all-in landed quote, not just sea or air freight.

Demurrage

A fee charged by the carrier or terminal when a container is not collected within the agreed free time.

Why it matters

Demurrage adds up fast — a few days can cost more than the freight itself.

Common mistake

Underestimating how quickly free time runs out at busy ports.

Viaty tip

Plan clearance and pickup before the vessel arrives, not after.

Container Load

The volume of goods that fills a sea container — typically 20ft (33 CBM usable) or 40ft (67 CBM usable).

Why it matters

Container load planning affects unit freight cost.

Common mistake

Quoting half-empty containers and paying full FCL cost.

Viaty tip

Compare LCL vs FCL break-even for your volume.

LCLLess than Container Load

LCL

Sea freight option where multiple shippers share a single container; charged by volume.

Why it matters

LCL is cheaper for low volumes but slower and more handled.

Common mistake

Defaulting to LCL even for full-container volumes.

Viaty tip

For orders over ~15 CBM, run an FCL vs LCL comparison.

FCLFull Container Load

FCL

Sea freight option where a single shipper books an entire container.

Why it matters

FCL is usually faster and cheaper per unit than LCL for large volumes.

Common mistake

Booking FCL when you actually have LCL volume.

Viaty tip

Check sealed loading and container condition before despatch.

Importer of Record

IOR

The legal entity responsible for importing the goods and ensuring they comply with local laws and customs requirements.

Why it matters

Importer of record carries legal and financial responsibility for the import.

Common mistake

Treating IOR as an admin tag rather than a legal accountability.

Viaty tip

On DDP shipments, confirm who is the importer of record in the destination market.

Compliance & Certification

Whether a product can legally be sold, distributed, imported, labelled, claimed or used in a particular market.

CE MarkEuropean Conformity Mark

CE

A regulatory conformity mark for products sold in the European Economic Area showing the product meets applicable EU safety, health and environmental requirements.

Why it matters

CE is required where the relevant directive applies — it is not optional and not a general quality mark.

Common mistake

Treating CE as a general quality mark or believing all CE certificates are equivalent.

Viaty tip

Check which directive the CE claim is against and whether the test report covers the actual product.

UKCA MarkUK Conformity Assessed Mark

UKCA

The UK conformity mark used for certain products placed on the market in Great Britain. Applies to many product types that previously used CE marking in the UK.

Why it matters

For UK sales, you must check whether UKCA, CE or both are required depending on product type and current rules.

Common mistake

Assuming CE and UKCA are automatically interchangeable.

Viaty tip

For UK supply, ask the factory specifically for UKCA-aligned documentation, not just CE.

REACHRegistration, Evaluation, Authorisation and Restriction of Chemicals

REACH

A regulation controlling chemicals and substances used in products sold in the EU and, separately, under UK REACH in Great Britain.

Why it matters

REACH can apply to the product itself, coatings, inks, dyes, plastics, metals, packaging and accessories.

Common mistake

Believing REACH only applies to obvious chemical products.

Viaty tip

Even a simple promotional item may need chemical-compliance evidence.

RoHSRestriction of Hazardous Substances

RoHS

Restricts certain hazardous materials in electrical and electronic equipment.

Why it matters

Highly relevant for electronics, chargers, cables, USB products, lighting, power banks and other electrical goods.

Common mistake

Trusting low-cost electronic merchandise because the supplier says it is "certified".

Viaty tip

Electrical merchandise needs RoHS, CE/UKCA, EMC, LVD and WEEE evidence — not just one piece of paper.

WEEEWaste Electrical and Electronic Equipment

WEEE

Regulations covering the collection, recycling and disposal obligations for electrical goods.

Why it matters

If a business places electrical products on the market, it may have responsibilities beyond the initial sale.

Common mistake

Focusing on the product working and missing end-of-life obligations.

Viaty tip

Electrical products create compliance responsibility before, during and after sale.

EMCElectromagnetic Compatibility

EMC

Relates to whether electrical or electronic products interfere with, or are affected by, other electronic equipment beyond defined levels.

Why it matters

Relevant to most electronic products.

Common mistake

Believing a product is compliant just because it switches on and works.

Viaty tip

Functionality is not the same as compliance.

LVDLow Voltage Directive

LVD

Applies to certain electrical equipment operating within defined voltage limits — typically mains-powered consumer and commercial products.

Why it matters

Required for almost all mains-powered electrical merchandise.

Common mistake

Not checking whether a product falls into the low-voltage range.

Viaty tip

Electrical safety must be assessed by product type, power source and intended use.

CPSRCosmetic Product Safety Report

CPSR

Safety report required for cosmetic products before they can be placed on the UK or EU market.

Why it matters

Cosmetics carry strict regulatory requirements including a responsible-person model.

Common mistake

Treating cosmetics as simple promotional items.

Viaty tip

Anything applied to skin, lips or body needs extra compliance scrutiny.

EN71European Toy Safety Standards

EN71

A series of harmonised European toy-safety standards covering mechanical, physical, chemical and flammability hazards.

Why it matters

Relevant for toys, children's products and sometimes products that may be considered appealing to children.

Common mistake

Believing a promotional item is not a toy when regulators may classify it as one based on design or marketing.

Viaty tip

Child-related products carry heightened safety obligations; design and marketing affect classification.

GPSRGeneral Product Safety Regulations

GPSR

Baseline UK requirement that products placed on the market must be safe for normal or reasonably foreseeable use.

Why it matters

GPSR is the first check before category-specific rules.

Common mistake

Skipping GPSR thinking only category-specific rules matter.

Viaty tip

GPSR is the floor, not the ceiling, of product safety.

Food Contact ComplianceFood Contact Materials Compliance

Rules covering materials intended to come into contact with food or drink — bottles, mugs, lunch boxes, straws, containers, kitchenware and packaging.

Why it matters

Materials, coatings, inks, lids and seals all need consideration.

Common mistake

Believing a bottle or mug is safe because it looks normal.

Viaty tip

Food contact products need test evidence for the exact material, colour, coating and intended use, including hot or cold use.

LFGBLebensmittel- und Futtermittelgesetzbuch (German Food Code)

LFGB

Germany's food and feed code, often referenced as the gold standard for food-contact testing in Europe.

Why it matters

LFGB-tested products are commonly accepted across the EU and UK for food contact.

Common mistake

Confusing LFGB compliance with a general "food-safe" claim.

Viaty tip

Ask for LFGB or equivalent test reports against the specific product material and use case.

FDAUS Food and Drug Administration

FDA

US regulator covering food, drug, cosmetic and medical-device safety, including food-contact materials.

Why it matters

Relevant when products are destined for the United States market.

Common mistake

Using "FDA approved" loosely — most products are "FDA compliant", not "approved".

Viaty tip

Match the US compliance route to the actual destination market.

Declaration of Conformity

DoC

A formal manufacturer statement that the product meets the applicable legislation.

Why it matters

A DoC is required by many regulated product categories under UKCA, CE, RoHS, EMC, LVD, PPE and others.

Common mistake

Accepting a generic DoC that does not name the exact product model or directive.

Viaty tip

A valid DoC must name the product, applicable legislation, conformity assessment route and signatory.

Technical File

The evidence pack supporting a Declaration of Conformity — design, risk assessment, test reports, instructions, labels.

Why it matters

The technical file must be available for inspection if challenged by enforcement authorities.

Common mistake

Not keeping the technical file accessible because "the factory has it".

Viaty tip

As the importer, you may need to produce the technical file. Keep your own copy.

Test Report

A laboratory report documenting tests performed against a specific standard for a specific product, with results.

Why it matters

Test reports back up DoC and compliance claims.

Common mistake

Accepting old, generic, mismatched or partial test reports.

Viaty tip

A PDF test report is not proof unless it is relevant, complete, current, authentic and linked to the exact goods.

Risk AssessmentProduct Risk Assessment

A documented evaluation of foreseeable risks from a product and the controls used to manage them.

Why it matters

Many regulated products require a documented risk assessment as part of the technical file.

Common mistake

Treating risk assessment as a marketing exercise rather than an engineering one.

Viaty tip

A solid risk assessment connects design decisions to safety outcomes.

Batch Traceability

The ability to trace a product or production batch backwards to materials, suppliers and forwards to customers, usually via batch codes or serial numbers.

Why it matters

Batch traceability matters for recalls, defect investigation and compliance audits.

Common mistake

Not specifying batch coding on packaging or paperwork.

Viaty tip

Build batch traceability into your packaging spec from day one.

Responsible Person

RP

A named UK or EU legal entity that takes regulatory responsibility for a product, particularly cosmetics and certain other regulated categories.

Why it matters

No Responsible Person means the product cannot legally be placed on the market.

Common mistake

Assuming the manufacturer overseas can act as the Responsible Person in the UK/EU.

Viaty tip

You usually need a UK-based Responsible Person for cosmetic products sold in the UK.

Sustainability & Eco

Marketing claims that come with extra legal, technical, sourcing and evidence obligations.

RecycledRecycled Content

A claim that the product contains material that has been recovered and processed for reuse.

Why it matters

The claim should be specific — 100% recycled? Partially recycled? Post-consumer? Pre-consumer?

Common mistake

Using "recycled" as a general feel-good term.

Viaty tip

A recycled claim should state what is recycled, how much is recycled, and how the claim is verified.

Recyclable

A claim that the product or material can be recycled at end of life. Different from being made from recycled content.

Why it matters

Recyclability depends on local infrastructure and the type of material.

Common mistake

Confusing "recyclable" with "recycled".

Viaty tip

Only claim recyclable if the material is realistically recycled in the destination market.

Reusable

A product designed to be used many times rather than once.

Why it matters

Reusable claims should consider durability and reuse cycles.

Common mistake

Marketing single-use products as reusable.

Viaty tip

Specify expected reuse life in the claim where possible.

Biodegradable

A material that can break down through biological processes under certain conditions.

Why it matters

The conditions matter. Something may biodegrade in an industrial facility but not in landfill, soil or the ocean.

Common mistake

Assuming biodegradable means it disappears harmlessly anywhere.

Viaty tip

Biodegradable claims need context, timescale and conditions.

Compostable

A product that can break down into compost under specific composting conditions.

Why it matters

There is a major difference between home compostable and industrially compostable.

Common mistake

Assuming compostable means suitable for a normal household compost bin.

Viaty tip

Compostable claims should specify the composting environment and standard (EN13432, OK Compost, etc.).

Home Compostable

A material designed to break down in a typical home compost environment within a defined timeframe.

Why it matters

Far stricter conditions than industrial composting.

Common mistake

Treating home and industrial compostable claims as the same.

Viaty tip

Look for recognised home-compost certification (e.g. OK Compost Home).

Industrially Compostable

A material designed to break down in an industrial composting facility at high temperatures.

Why it matters

Requires access to an industrial composting infrastructure that may not exist locally.

Common mistake

Marketing as compostable without checking local availability of industrial composting.

Viaty tip

State explicitly that the product is industrially compostable, not home compostable.

Carbon Neutral

A claim that carbon emissions associated with a product, business or activity have been measured and offset or otherwise balanced.

Why it matters

Carbon-neutral claims are increasingly scrutinised by the ASA and CMA.

Common mistake

Reading carbon neutral as "no emissions were created".

Viaty tip

Carbon claims need transparent methodology, scope boundaries and credible offset evidence.

Net Zero

A balance between greenhouse gases emitted and removed, usually claimed at organisation or product level.

Why it matters

Net zero typically implies more rigorous emissions reduction than offset-based "carbon neutral".

Common mistake

Using net zero interchangeably with carbon neutral.

Viaty tip

Net zero claims should reference a defined reduction pathway and scope.

Organic

A product made from materials grown according to organic farming standards, usually with restrictions on synthetic pesticides and fertilisers.

Why it matters

A product should not be marketed as organic unless the claim is properly supported.

Common mistake

Believing "organic cotton" means the entire finished product is certified organic.

Viaty tip

There is a difference between organic fibre content and a certified finished product (e.g. GOTS).

Sustainable

A broad term suggesting reduced environmental or social impact.

Why it matters

Vague unless clearly defined. High greenwashing risk under the CMA Green Claims Code.

Common mistake

Using sustainable as a general marketing word.

Viaty tip

Replace broad claims with specific, evidence-backed ones.

Eco-Friendly

A broad marketing phrase suggesting environmental benefit.

Why it matters

Often too vague to be safe as a standalone claim.

Common mistake

Treating eco-friendly as harmless language.

Viaty tip

Replace "eco-friendly" with a specific, evidence-based statement.

Low Impact

A claim that a product, material or process has a reduced environmental footprint.

Why it matters

Must be supported by a baseline comparison.

Common mistake

Using "low impact" without saying what it is being compared to.

Viaty tip

Always state the comparator and the source of the data.

CircularCircular / Circular Economy

A model in which products and materials are designed to be reused, repaired, refurbished, recycled or composted, keeping them in use as long as possible.

Why it matters

Circular claims usually require design-for-disassembly, take-back schemes or recycled content.

Common mistake

Calling a product circular because part of it is recyclable.

Viaty tip

A credible circular claim spans design, materials, use-phase and end-of-life.

TraceableTraceability

The ability to follow a product or material back through the supply chain to its origin.

Why it matters

Required to support most credible sustainability claims.

Common mistake

Confusing supplier-level certification with full chain-of-custody traceability.

Viaty tip

Specify the traceability scope — material origin, manufacturing site, or full chain of custody.

Chain of Custody

CoC

A documented record of who has held a material or product at every stage from origin to finished goods.

Why it matters

Required by certifications such as FSC, GRS and GOTS to validate a product-level claim.

Common mistake

Trusting a material-level certificate without checking chain-of-custody for the actual finished product.

Viaty tip

Ask for transaction certificates that link the certified material to your specific order.

Post-Consumer Recycled

PCR

Material that has been used by an end consumer, collected and processed into new material.

Why it matters

Considered more impactful than pre-consumer recycled because it diverts waste from disposal.

Common mistake

Treating PCR and pre-consumer recycled as the same.

Viaty tip

Specify the percentage of post-consumer content in any claim.

Pre-Consumer Recycled

Material recovered from manufacturing scrap and reprocessed before reaching the consumer.

Why it matters

Sometimes called industrial or post-industrial recycled content.

Common mistake

Marketing pre-consumer content as if it were post-consumer.

Viaty tip

Be explicit about pre-consumer vs post-consumer in any percentage claim.

rPETRecycled Polyethylene Terephthalate

rPET

Polyester made from recycled PET sources, commonly recycled plastic bottles. Used in bags, clothing, lanyards, drinkware and packaging.

Why it matters

rPET is one of the most common recycled-content claims in promotional and apparel sourcing.

Common mistake

Assuming all rPET claims are equivalent.

Viaty tip

rPET should be supported by supply-chain evidence and ideally GRS or RCS certification.

BambooBamboo / Bamboo Viscose

Fibre derived from bamboo, often processed into viscose for textiles. Marketing claims vary widely.

Why it matters

Bamboo viscose is heavily chemically processed; the original bamboo plant claim does not carry through to the finished fabric.

Common mistake

Claiming "natural bamboo" on viscose-processed fabric.

Viaty tip

Be careful with bamboo claims; describe accurately (e.g. "bamboo viscose") to avoid misleading buyers.

FSCForest Stewardship Council

FSC

A certification scheme for responsibly sourced forest-based materials such as paper, card, wood and some packaging.

Why it matters

Relevant for notebooks, packaging, paper bags, wooden products, pencils, card and printed materials.

Common mistake

Assuming the FSC logo can be used on a finished product just because the paper is FSC.

Viaty tip

FSC logo use requires both certified material and chain-of-custody controls at the finishing facility.

GRSGlobal Recycled Standard

GRS

A certification standard for recycled content and chain of custody, common in textiles, bags and apparel.

Why it matters

Goes beyond material content to include social, environmental and chemical criteria.

Common mistake

Believing a factory saying "GRS material" means the finished product is fully certified.

Viaty tip

Check the material, the factory, the transaction certificate and the finished-product claim are all properly covered.

RCSRecycled Claim Standard

RCS

A standard used to verify recycled content and chain of custody, with fewer additional criteria than GRS.

Why it matters

Useful where the focus is purely on recycled-content verification.

Common mistake

Confusing recycled material being used with the finished product being certified.

Viaty tip

A recycled claim is only as strong as the traceability behind it.

GOTSGlobal Organic Textile Standard

GOTS

A textile processing standard for organic fibres, including environmental and social criteria.

Why it matters

Relevant for clothing, cotton bags, textiles and apparel.

Common mistake

Assuming any organic cotton product is GOTS certified.

Viaty tip

Organic material and GOTS-certified finished goods are not the same thing.

OEKO-TEXOEKO-TEX Standard 100

OEKO-TEX

A textile certification system that tests products for certain harmful substances.

Why it matters

Relevant for textiles, apparel, bags and fabric-based products.

Common mistake

Treating OEKO-TEX as proof of sustainability.

Viaty tip

OEKO-TEX is mainly chemical-safety focused; understand what each certification level actually covers.

Digital Product Passport

DPP

A structured digital record of product information — material origin, repairability, recyclability, environmental data — being introduced under the EU Ecodesign for Sustainable Products Regulation.

Why it matters

Textiles and several other categories are expected to require DPPs in the EU, affecting UK suppliers selling into Europe.

Common mistake

Assuming DPP only applies to EU-based companies.

Viaty tip

If your buyer distributes in Europe, DPP-readiness should be planned into the sourcing journey now.

Don't see a term you need?

We add terms regularly. If you've come across a piece of sourcing jargon you can't make sense of, let us know — we'll add it.

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