About Viaty
We make global merchandise sourcing easier to understand, manage and trust.
Viaty is not just another online product platform, and not a directory of factories, product images and price points. We combine sourcing software with people who have spent decades sourcing, buying, developing and delivering products across international markets.
Built for both ends of the order.
The buyer who writes the brief and the factory that makes the product need the same thing: a clear, shared picture of what is being made, to what standard, on what terms.
For buyers
A guided route through the whole sourcing journey.
From finding the right factory and understanding quotations, through sampling, compliance, sustainability, production, quality control, shipping and duties, to final delivery. We take the uncertainty out of a process that often feels complex, fragmented and high risk.
How buyers use Viaty
For factories
A way to reach serious international buyers.
Many factories have strong products, spare capacity and development expertise, but struggle to reach the right buyers or explain their capabilities in a way that matches what UK, European and global markets need. Viaty helps bridge that gap.
How factories take part
What we believe about sourcing
Sourcing is not just about price.
A product may look good, feel right and seem commercially attractive. But if the sizing is wrong, the compliance is unclear, the quotation is misunderstood, the packaging breaks the rules or the sustainability claim cannot be proven, the risk quickly outweighs the opportunity.
So Viaty is built around education, guidance and practical support: FOB, DDP, MOQ, MOV, CE, UKCA, REACH, RoHS, FSC, testing, labelling, traceability, audits, fit samples, grading, quality standards and import requirements. These are often the difference between a successful launch and a costly mistake.
Sourcing terms explainedSourcing in 2026
Modern sourcing is changing fast.
Compliance expectations are rising. Sustainability claims face closer scrutiny. Digital Product Passports, traceability requirements and product-specific legislation are changing how businesses buy and sell.
Whether you are sourcing 5,000 caps for a campaign, building a full merchandise range or running a large international supply chain, the need for clarity and control is the same.
Our role is to bring structure to that process, so that:
Buyers ask the right questions
Before they place an order, not after the goods arrive.
Factories present the right information
Before they are selected, so the enquiries they get fit what they make.
Both sides understand each other
Less misunderstanding, and stronger commercial relationships as a result.
Beyond buyers and factories
The right expertise at the right stage.
Getting from product idea to delivered goods takes more than a buyer and a factory. Testing houses, freight forwarders, express services, labelling specialists and compliance consultants all play a part. Viaty is building a connected environment where each of them joins the project at the stage that needs them.
Browse partner servicesWhy we exist
International sourcing should not be a guessing game.
It should be informed, structured and commercially sound.
It should protect the buyer, support the factory and improve the final product.
It should combine technology with experience.
Smarter
A smarter way to source.
Clearer
A clearer way to connect.
Safer
A safer way to buy.
What we believe
Four principles behind every decision we make.
Guided, not generic
Most platforms put you in front of suppliers and walk away. We guide you through brief, quote, sample, compliance, production, QC, shipping and landed cost, step by step.
Trust, evidenced
Verified businesses. Evidence-gated sustainability claims. Documented compliance. We do not take supplier statements at face value, and neither should you.
Three-sided ecosystem
Buyers, factories and the service providers who make trade work. Not a directory: the connective tissue that lets capable parties find each other and get the order done.
Global by design
Built for traders everywhere, from London to Lagos and Shanghai to São Paulo. UK and EU compliance frameworks. Multi-currency. Multi-language on the way.
Source smarter. Connect clearer. Buy safer.
Whether you are sourcing your first 500 units or running a multi-category programme across continents, Viaty gives you the structure to do it well.